Bang Creations

Project

Hairmoji

Bang Creations: Learn how we designed & developed an innovative consumer hair product. Call today to learn more

The Hairmoji tool seen at an angle, a green comb-topped character with a face, its purple comb swung forward over two black feet
Hairmoji tool from the front, a green comb-topped face with an open mouth above a purple comb, standing on two black feet
Hairmoji tool from the side, a green body with a purple comb on its left and a separate black comb lying in front
Hairmoji tool from the front with a black faceplate and small mouth, green comb teeth along the top and purple sides, on black feet
Hairmoji hair tapestry kit packaging, a purple box showing the tool through a window above two people with long hair wearing woven hair tapestries
Hairmoji with its purple comb frame, green at the tips, fitted over the green body, and a separate black comb piece leaning against the right side
Prototype of the tool with a transparent comb top over a green body and black feet, with handwriting on the clear part
Rough Rig test model of the Hairmoji with two rows of black foam grips and copper-coloured pins, wrapped in blue tape
Frosted translucent prototype of the tool, with comb teeth along the top, two small eyes, an open mouth and rounded feet
Laptop screen showing an exploded line drawing of the tool's parts, with several comb sections above two small disc-shaped feet
Coloured concept sketch of the tool as a green comb on a section of hair with threads across it, annotated with callouts on a foam grip and a flipping arm
Two hands holding a white comb frame against long blonde hair, with strands passing through its teeth
The Hairmoji tool from the front, a purple comb-topped character with round green eyes, a wide dark mouth over a green jaw and black feet, on white

The brief

Bleach London’s hair styling trend; ‘hair tapestry’ went viral in the summer of 2015 as an exciting new festival look. They contacted us with the idea to develop a hair tapestry kit with a tool to make the process easier for everyone to try themselves. The product had to appeal to kids whilst standing apart from generic hair braiding kits.

The bang

We started by trying the process ourselves and creating simple improvised test rigs to find the best solution. Without a tool it was very tricky to hold each strand of hair still and stop individual hairs from crossing over. The key was to grip the hair with foam whilst coming through it, from there we managed to spread the hair into a fixed loop in a single motion. But Hairmoji is more than just a means to an end, we loved the idea of making the tool double as a fun, quirky character that could be displayed on a shelf rather than shoved back into its box like most hair tools.

The result

Hairmoji now makes a cool style trend simple and accessible to all whilst also looking pretty cute! The Hairmoji kit launched in a pop-up shop in central London in 2017 to great excitement and is now selling online and in-store.

HAiRMOJi from Aimee Phillips on Vimeo.

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