Doing your product justice
Brand identity
At Bang Creations we understand the power of brands. Building identity around your product design so customers immediately connect with the innovation of the new product offering. We do a lot of work for funded start up businesses that need to outsource their R&D and manufacture of their concept. This allows them to focus on building the business, marketing and sales. We therefore work very closely with the client to create the brand values in the product that we believe will resonate with our target customer.
Protecting your brand
The Logo, corporate identity and mark are often the first things a client asks for. We see it as a bigger picture, often working up a brand bible that shows how the identity can work across a variety of brand collateral such as web site, brochure, packaging and livery. The naming of a product is often the hardest and most subjective activity. The name needs not only to work on the product and for domain web sites, but also be clear for trademarking. We will also check the trademark status of suggested names and will work with our Patent and IP specialists to ensure the brand can be trademarked.
Branding for start-ups
For our new brand start up businesses, the naming and identity are normally finalised during the detail design stages when the form and function of the product are approved. We can then apply the branding to packaging and see how the product and pack work together to present the product values and unique selling points. We create several structural packaging solutions for evaluation. The structural pack is considered in the initial concept design stages, as we wish to minimise waste but maximise communication.
