Bang Creations

Project

Bob

Bang Creations: Learn how we use Kickstarter funding to designed & developed an innovative consumer product. Call today to learn more

The Bob glasses case open on a white background, with copper-framed glasses in its grey-lined tray and the front flap folded down
The Bob case used as a stand, with a tablet upright at the back, a phone leaning in front and pens stored in the compartment
Closer front view of the dark grey Bob case open, showing copper-framed glasses above the grey woven lining of the fold-down flap
The white Bob case with a phone standing upright at the centre, pens resting on the front flap either side and glasses stored behind it
The dark grey Bob case holding a tablet upright, photographed from behind the tablet, with glasses and pens stored in the open compartment
Angled view from above of an empty white Bob case, open to show its dark grey woven lining and the fold-out panel
The dark grey Bob case in its printed sleeve, labelled Bob at work, with a picture of the case propping up a phone by a keyboard
The red Bob case in its printed sleeve, labelled Bob at home, with a picture of the case holding a tablet beside a set of keys
Angled view of the empty dark grey Bob case, open to show the long inner compartment and the lined fold-out panel
The white Bob case propping a tablet upright on a table beside a window, with a patterned seat behind it
The white Bob case on a kitchen worktop holding a tablet with two phones leaning against it, and a bunch of keys beside it

The brief

One of the team came into the studio, took her glasses out of her case and asked us “Why has no-one innovated the glasses case?” It just sits here on my desk all day. “Can’t it do something?” So a few hours later we had built a cardboard mock-up of a case that could double up as a tablet and phone holder. Really handy when at work, but also on the move, especially on the plane or traveling by train.

The bang

Having a studio just off a commercial high street, we took the card model to 5 opticians and tried the biggest glasses we could for size. With the concept finalised, we took the design into 3D cad, 3d printed some prototypes and worked with our teams in Asia to get a factory cost and time line. Our next call was to our IP agent who filed design rights, patents and a trademark in the UK which we later rolled out to China EU and the US. We decided this was a great project to run on Kickstarter and learnt the process.

The result

Kickstarter was great success for us. We received more than 3 times the amount of funds we asked for, which proved to us there was a market. This helped us secure distribution for the product in the US, in the UK, in Taiwan and in Hong Kong. With our links to the British library we researched the optical market and Specsavers had the lions share. We licensed Bob to Specsavers who launched it with their range of Jeff Banks Glasses. Bob is now in opticians and on line with Amazon in the US, UK and Asia.

BOB from BOB on Vimeo.

Services used

More work

All projects

Have a product like this in mind?

Request a scoped quote Book a consultation