Bang Creations

Project

Effie

Bang Creations: Learn how we designed & developed an innovative consumer product from idea to finished & packaged product. Call to learn more

Concept sketch of the Effie ironing machine, an upright appliance with a grey panel inside a curved silver and white frame, seen from a front corner
A hand pressing the dial beside the small display on the Effie ironing machine's curved white and black casing
Three concept views of the ironing machine, from a front corner, the front and the side, with a dark textured panel, white side shell and blue frames behind
Concept sketch of the ironing machine from a front corner, with an arm extending across the top of the grey panel and loose construction lines around it
Close view of the Effie display showing mode, start and settings options, with two fingers on the dial below it
The Effie ironing machine against a white wall, with a blue shirt and a white shirt hanging from its top bar and a potted orchid on the tiled floor beside it
The Effie ironing machine on a plain white background, seen from a front corner, with a ribbed grey panel in a dark frame and a curved white and black side

The brief

To conduct an industrial design renovation of a fully working prototype, to increase the stability for safety, build on user interaction to develop the user experience and improve aesthetics to improve the marketability.

The bang

Many designs were drawn up and the favourite concepts were brainstormed collaboratively with the clients. We roleplayed through the potential user interactions and played with different forms finally landing on a perfectly balanced appliance. On top of the brief we also proposed a hanger feeding arm mechanism to maximise yield, this was taken forward and implemented into the working prototype.

The result

A domestic dream which has captured the imagination of over 40,000,000 online viewers on facebook alone. with 300k shares. It has been featured in the Daily Mail online and print edition, the Evening standard online and print edition, the Huffington post, Ideal Home magazine, the Metro, House Beautiful, Yanko Design, Design Boom and many other design publications. It has been discussed on BBC Radio 2 by Chris Evans, LBC Radio, and Sunrise Radio. Hundreds of thousands of people have signed up to be told when the device will be available to pre-order.

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