To adjust the design of a sun lounger that can rotate 360°, provide storage for valuables and can be folded up and locked. The client’s existing product failed to meet their marketing expectations, so we were tasked with redeveloping the product using as much of the existing tooling as possible.
PRODUCT: Rotasol rotating sun lounger
CLIENT: Rotasol International
To improve comfort, functionality and safety and minimise further expenditure while maintaining costs and matching expectations. Following the failure of the previous version, the new product would need to be positioned correctly in the market and delivered without compromising the client’s financial sustainability.
A feasibility study clarified the market potential and proved that the product needed to rebrand and move upmarket. The redesigned product can be operated safely while seated and locked securely. The functionality has been increased, including the addition of an innovative adjustable parasol.
The product now meets the client’s expectations. Comfort, functionality and ease of use have increased as has the perception of the product in the marketplace. Elements have been reinvented to ensure reliable manufacturing and consistent quality.