NATURAL SANITISER:
SOURCING, BRANDING AND POSITIONING

THE BRIEF

Our client was given the opportunity to distribute a unique Japanese deodorising and disinfecting product in the UK and US. We were asked to advise on how it could and should be taken to market.

PRODUCT: Aquaint natural sanitiser
CLIENT: Opus Innovations

THE CHALLENGE

It is a complex, multi-use, multi-faceted product which is easily misunderstood making its story and use difficult to convey clearly and in a compelling way.

THE BANG

Defining the relevance and hierarchy of unique selling features, establishing the target market and then creating a relevant message to connect them.

THE RESULT

Creating a compelling brand story in conjunction with developing a name and logo. Creating visuals for all elements together with sourcing and branding the range of plastic vessels and bottles. www.aquaint-uk.com