Effie ironing machine goes viral

We have been working closely with the inventors, Trevor and Rohan to help realise their revolutionary invention.

Effie will be the world’s first domestic automated ironing machine. The new appliance will iron your clothes for you. Hang your clothes up straight from the washing machine, click go, look smart. It’s as simple as that.

We took great pleasure in working with the inventors Trevor and Rohan. With the aid of their ingenious prototypes,we developed the user experience, functionality, construction and styling.

Bang's design sketch

The result is a domestic dream which has captured the imagination of over 40,000,000 online viewers on facebook alone. with 300k shares. It has been featured in the Daily Mail online and print edition, the Evening standard online and print edition, the Huffington post, Ideal Home magazine, the Metro, House Beautiful, Yanko Design, Design Boom and a number of other design publications. It has been discussed on BBC Radio 2 by Chris Evans, LBC Radio, Sunrise Radio and I did and BBC Radio Norfolk. Hundreds of thousands of people have signed up to be told when the device will be available to pre-order.

We wish Team Effie the best of luck and look forward to working with them in the future. There is much more to come from Effie, so keep your eyes peeled.

Effie in situ