The brief

Premium Car Parks (PCP) approached us with the goal of overhauling both their website and mobile app to reflect a new brand identity across all digital and physical touchpoints.

The project required a full rebrand and visual refresh, including new imagery and design elements that aligned with PCP’s evolving business model and digital parking experience.

A key priority was to deliver a seamless user experience across devices, with particular attention to mobile responsiveness—essential given that over 50% of their users access the platform via mobile. Their existing interface was no longer meeting the demands of their growing business or user expectations.

The bang

We began by identifying the core pain points in the current experience and mapping out the key user journeys and calls to action.

Our primary challenge was to communicate the business model shift, from a traditional 'pitch up and pay' to a subscription based digital parking experience.

From early-stage wireframes to high-fidelity prototypes, we worked closely with PCP to craft a clean, intuitive, and responsive interface tailored to the needs of their user groups.

Alongside visual design, we refined the content and tone of voice to better align with the new brand. Consistency and usability were central to the design system, ensuring that every interaction across the platform felt intentional, seamless, and on-brand.

The result

The final product delivered a clear, intuitive user interface that enables customers to quickly find parking locations near them.

The fully responsive design ensures a consistent, seamless experience across all devices, especially on mobile where a significant portion of PCP’s users engage with the platform.

By simplifying the parking experience for users seeking convenient parking, we not only improved usability but also enhanced customer satisfaction.

The result is a digital experience that not only delights end users but also strengthens customer loyalty and supports PCP’s continued business growth.