13 December 2019

Insight 02 Design products that people need 

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As people increasingly share their lives online, there is a new thirst for experience. Particularly prominent among the younger generation, there is a shift in which it's not just what you have, it's where you go, who you know and what you do.

An article published by Fortune magazine suggested that we will soon return to being the socialites of the 1920s, the Great Gatsby era, where socio groups mingled with each other to excess. Experience and entertainment will be higher up the pecking order than before, with more money being spent in the industry.  

Public awareness of the consequences of excess consumerism peaked in 2019 and this was reflected in people's spending habits. Less money is being spent on products and more consideration is going into the necessity of every purchase.

There must now be a reason to design and make a new product. Be it a greener alternative, something to improve health or aid efficiency. There are plenty of these reasons, but they must be considered.

Here at Bang we have a saying. “If your design is in the middle of the road , it will get run over”. We believe that products must either be high–end and deliver a lot, or low-end and deliver one thing well.

Back

13 December 2019

Insight 02 Design products that people need 

Back

As people increasingly share their lives online, there is a new thirst for experience. Particularly prominent among the younger generation, there is a shift in which it's not just what you have, it's where you go, who you know and what you do.

An article published by Fortune magazine suggested that we will soon return to being the socialites of the 1920s, the Great Gatsby era, where socio groups mingled with each other to excess. Experience and entertainment will be higher up the pecking order than before, with more money being spent in the industry.  

Public awareness of the consequences of excess consumerism peaked in 2019 and this was reflected in people's spending habits. Less money is being spent on products and more consideration is going into the necessity of every purchase.

There must now be a reason to design and make a new product. Be it a greener alternative, something to improve health or aid efficiency. There are plenty of these reasons, but they must be considered.

Here at Bang we have a saying. “If your design is in the middle of the road , it will get run over”. We believe that products must either be high–end and deliver a lot, or low-end and deliver one thing well.

13 December 2019

Insight 02 Design products that people need 

Back

As people increasingly share their lives online, there is a new thirst for experience. Particularly prominent among the younger generation, there is a shift in which it's not just what you have, it's where you go, who you know and what you do.

An article published by Fortune magazine suggested that we will soon return to being the socialites of the 1920s, the Great Gatsby era, where socio groups mingled with each other to excess. Experience and entertainment will be higher up the pecking order than before, with more money being spent in the industry.  

Public awareness of the consequences of excess consumerism peaked in 2019 and this was reflected in people's spending habits. Less money is being spent on products and more consideration is going into the necessity of every purchase.

There must now be a reason to design and make a new product. Be it a greener alternative, something to improve health or aid efficiency. There are plenty of these reasons, but they must be considered.

Here at Bang we have a saying. “If your design is in the middle of the road , it will get run over”. We believe that products must either be high–end and deliver a lot, or low-end and deliver one thing well.