Product design and innovation are our true passions. We specialise in applying design and marketing knowhow to turn innovative ideas into commercial products.
We have many years’ experience of taking ideas and turning them into realistic, workable and marketable designs. One of the key aspects of the new product design process is looking at an idea from different perspectives. To do this we may brainstorm to create as many alternative solutions as possible before viewing each through the eyes of the consumer.
It’s also essential to test that the concept really addresses the needs of the target market and makes the most of the business opportunity. We can help you do this.
As designers, we focus not only on answering the brief but also providing an element of novelty or unique functionality that suits the target market and sets a product apart from its competition. We call this adding the ‘bang’ – that little something that turns a good product into a great one and makes it stand out in the marketplace.
We’ll develop a preferred design concept for your approval to give you a realistic idea of how it might work, look and feel. We’ll also be able to advise you on how it could be made for the target cost.
If you haven’t already secured the relevant patent, copyright and trademark protection for your design we can help you do so at this stage.