Branding:
CREATING ENGAGING AND MEMORABLE BRANDS

BRANDING AND POSITIONING

Branding is becoming increasingly important in the commercial and retail markets. Developing a cohesive and appealing brand is now a central aspect of bringing any idea to market.

Its look, feel and meaning should resonate with your target market, attracting loyal customers. It should also differentiate you from your competitors, making your product stand out on the retail shelf or in a catalogue.

We can help you to come up with a compelling identity and messaging that engages your audience. This is equally important whether you’re hoping to sell to a licensee, retailers, businesses or consumers.

DEVELOPING YOUR BRAND

A brand is much more than just a name and a logo. It’s a comprehensive identity that can be used wherever your product or business connects with your customers.

We’ll consider elements including name, colours, graphics, message and logo to establish a clear identity that you can apply to your website, packaging, literature,  advertising, point-of-sale materials and more. Working with external experts as necessary, we can help you develop impactful online and offline marketing collateral to ensure your product hits the right market with a splash.

We can also help you create a brand platform on which other products might be built in the future – this could be key in attracting investment. 

Find out about our packaging
services >>

Branding:
CASE STUDIES
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BRANDING AND PRODUCT COMMERCIALISATION: A complete branding, packaging and positioning exercise, resulting in increased brand recognition, sales and margin.

NEW PRODUCT DEVELOPMENT AND MANUFACTURE: Taking a Dragons’ Den business’s next product from product conception and design through to licensing and production.

PRODUCT DESIGN & INNOVATION: Creating innovative laptop security device, including invention, design, patenting, manufacture, production and branding, increasing sales ten-fold.

DESIGN, ENGINEERING AND MARKETING: Market research, rebranding and redesign for a luxury sun lounger, resulting in international interest.

BRANDING AND POSITIONING: Rebranding and repackaging a 100% natural sanitiser from Japan for the European market, including sourcing and costing.

NEW PRODUCT INVENTION AND DESIGN: Creating a new concept in seating – a complete project from invention and design through to manufacture, branding and distribution.

NEW PRODUCT INVENTION: Inventing a unique and award-winning hobby toy that has been licensed many times and has sold over 500k units.

DESIGN AND PROTOTYPING SERVICES: Creating and prototyping a unique and functional multi-faceted babygrow.

NEW PRODUCT DEVELOPMENT: Developing an innovative electronic game from an initial concept, prototyping then creating a finished, branded design with interactive content.

PRODUCT DESIGN AND ENGINEERING: Creating, developing, engineering, registering and branding an innovative shot cup design.

INVENTION, DESIGN AND VALUE ENGINEERING Inventing and developing a new selection of products for an existing product range

PRODUCT INVENTION AND PROTOTYPING: Inventing, designing, developing and prototyping a range of products associated with a children's book.

BRANDING AND PRODUCT COMMERCIALISATION: A complete branding, packaging and positioning exercise, resulting in increased brand recognition, sales and margin.

INNOVATIVE DESIGN AND MANUFACTURE Strain: Serve: Store. The award winning COLANDISH

PRODUCT DESIGN & INNOVATION: Re-inventing the humble glasses case. BOB is a case for your glasses and devices and your bits 'n' bobs