19 February 2021

People are your business as well as your customers

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There are some companies that really stand out as ones that really care about their team, their community, and the planet we live in. Patagonia is one that really springs to mind. I read Yvon Chouinard’s (founder of Patagonia) book “let my people go surfing” a few years ago, and it impacted how we at Bang Creations wish to grow as a business.

With help from B lab UK, we aim to go for B Corp certification in 2021. Certified B Corps are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. We will be measuring our social and environmental impact . (I state it here now so as I can be held to account if I do not achieve our goal.)

So why is it important? I think it is best to answer that by way of example: Brew Dog beer, founded in a garage in 2007 now have a brewery and pub chain business worth $2billion, breaking the record for equity crowd funding online to become the first carbon neutral brewery in the world.

Let us take stock here. Breweries have been going for centuries, they have been told about global warming and yet a 2007 start-up can become one of the biggest and be carbon neutral in 13 years. Their craft beers are good, but their business activity buys devotion from fans that invest in their business.

To be honest it is a bit early to say if businesses will change to be socially and environmentally accountable. To do so is legally binding and measurable and is therefore hard to achieve and a significant commitment. However, Coca Cola bought Innocent Smoothies, a B Corp. Some may think this is “greenwashing” by Coca Cola, but now they have a B Corp that could influence the wider group into doing business in a more socially and environmentally friendly way.

Some companies will be looking to implement “design thinking” to see how they can adapt to increased pressures to create a more responsible and ethical company and brand. They recognise that in the future their customers will not only care about the product or service they are buying, but whom they are buying it from.

Back

19 February 2021

People are your business as well as your customers

Back

There are some companies that really stand out as ones that really care about their team, their community, and the planet we live in. Patagonia is one that really springs to mind. I read Yvon Chouinard’s (founder of Patagonia) book “let my people go surfing” a few years ago, and it impacted how we at Bang Creations wish to grow as a business.

With help from B lab UK, we aim to go for B Corp certification in 2021. Certified B Corps are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. We will be measuring our social and environmental impact . (I state it here now so as I can be held to account if I do not achieve our goal.)

So why is it important? I think it is best to answer that by way of example: Brew Dog beer, founded in a garage in 2007 now have a brewery and pub chain business worth $2billion, breaking the record for equity crowd funding online to become the first carbon neutral brewery in the world.

Let us take stock here. Breweries have been going for centuries, they have been told about global warming and yet a 2007 start-up can become one of the biggest and be carbon neutral in 13 years. Their craft beers are good, but their business activity buys devotion from fans that invest in their business.

To be honest it is a bit early to say if businesses will change to be socially and environmentally accountable. To do so is legally binding and measurable and is therefore hard to achieve and a significant commitment. However, Coca Cola bought Innocent Smoothies, a B Corp. Some may think this is “greenwashing” by Coca Cola, but now they have a B Corp that could influence the wider group into doing business in a more socially and environmentally friendly way.

Some companies will be looking to implement “design thinking” to see how they can adapt to increased pressures to create a more responsible and ethical company and brand. They recognise that in the future their customers will not only care about the product or service they are buying, but whom they are buying it from.

19 February 2021

People are your business as well as your customers

Back

There are some companies that really stand out as ones that really care about their team, their community, and the planet we live in. Patagonia is one that really springs to mind. I read Yvon Chouinard’s (founder of Patagonia) book “let my people go surfing” a few years ago, and it impacted how we at Bang Creations wish to grow as a business.

With help from B lab UK, we aim to go for B Corp certification in 2021. Certified B Corps are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. We will be measuring our social and environmental impact . (I state it here now so as I can be held to account if I do not achieve our goal.)

So why is it important? I think it is best to answer that by way of example: Brew Dog beer, founded in a garage in 2007 now have a brewery and pub chain business worth $2billion, breaking the record for equity crowd funding online to become the first carbon neutral brewery in the world.

Let us take stock here. Breweries have been going for centuries, they have been told about global warming and yet a 2007 start-up can become one of the biggest and be carbon neutral in 13 years. Their craft beers are good, but their business activity buys devotion from fans that invest in their business.

To be honest it is a bit early to say if businesses will change to be socially and environmentally accountable. To do so is legally binding and measurable and is therefore hard to achieve and a significant commitment. However, Coca Cola bought Innocent Smoothies, a B Corp. Some may think this is “greenwashing” by Coca Cola, but now they have a B Corp that could influence the wider group into doing business in a more socially and environmentally friendly way.

Some companies will be looking to implement “design thinking” to see how they can adapt to increased pressures to create a more responsible and ethical company and brand. They recognise that in the future their customers will not only care about the product or service they are buying, but whom they are buying it from.