SALES AND MARKETING:
PROMOTING, LICENSING AND SELLING PRODUCTS

CREATING A MARKETING PLAN

No invention, design or business idea can succeed without an innovative marketing plan to take it from the drawing board to the end-user.

At its heart marketing an invention is all about knowing your customers and how to reach and engage them. We can help you conduct market research, enabling you to gain a better understanding of your target market, and help to define realistic retail pricing and profit margins.

We can also help you to create a compelling marketing message and a focused plan to establish partnerships with wholesalers, distributors and retailers, both in the UK and internationally. 

 

DEVELOPING A SALES STRATEGY

So you’ve identified your target customers and you’ve got something amazing to sell to them. What you need now is a solid sales strategy.

No one will be as passionate or knowledgeable about your idea as you are, so you’re in a unique position to sell it. However we can help to consider the best approach and develop sales policies and methods as well a plan for identifying suitable retailers or resellers to approach.

If you’re considering licensing an invention, we can also produce a pitch presentation to help you sell your concept to potential buyers or investors.

Contact us to discuss your requirements and arrange a free consultation >>

SALES AND MARKETING:
CASE STUDIES
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BRANDING AND PRODUCT COMMERCIALISATION: A complete branding, packaging and positioning exercise, resulting in increased brand recognition, sales and margin.

PRODUCT DESIGN & INNOVATION: Creating innovative laptop security device, including invention, design, patenting, manufacture, production and branding, increasing sales ten-fold.

DESIGN, ENGINEERING AND MARKETING: Market research, rebranding and redesign for a luxury sun lounger, resulting in international interest.

NEW PRODUCT INVENTION AND DESIGN: Creating a new concept in seating – a complete project from invention and design through to manufacture, branding and distribution.

PRODUCT DESIGN AND INNOVATION: A toy development project, from initial concept to boxed product, gaining pre-orders of a million units.

NEW PRODUCT DEVELOPMENT: Developing an innovative electronic game from an initial concept, prototyping then creating a finished, branded design with interactive content.

PRODUCT DESIGN AND ENGINEERING: Creating, developing, engineering, registering and branding an innovative shot cup design.

INVENTION, DESIGN AND VALUE ENGINEERING Inventing and developing a new selection of products for an existing product range

PRODUCT DESIGN AND INNOVATION We invented a way of measuring how fast a football travelled, enabling our client to launch a product under the Michael Owen brand.

BRANDING AND PRODUCT COMMERCIALISATION: A complete branding, packaging and positioning exercise, resulting in increased brand recognition, sales and margin.

CHARGING THE WAY FORWARD FOR CAMPING STOVES Helping Spencer take his concept from idea to manufacturing – with some financial help from Peter Jones the Dragon.

INNOVATIVE DESIGN AND MANUFACTURE Strain: Serve: Store. The award winning COLANDISH

PRODUCT DESIGN & INNOVATION: Re-inventing the humble glasses case. BOB is a case for your glasses and devices and your bits 'n' bobs