No invention, design or business idea can succeed without an innovative marketing plan to take it from the drawing board to the end-user.
At its heart marketing an invention is all about knowing your customers and how to reach and engage them. We can help you conduct market research, enabling you to gain a better understanding of your target market, and help to define realistic retail pricing and profit margins.
We can also help you to create a compelling marketing message and a focused plan to establish partnerships with wholesalers, distributors and retailers, both in the UK and internationally.
So you’ve identified your target customers and you’ve got something amazing to sell to them. What you need now is a solid sales strategy.
No one will be as passionate or knowledgeable about your idea as you are, so you’re in a unique position to sell it. However we can help to consider the best approach and develop sales policies and methods as well a plan for identifying suitable retailers or resellers to approach.
If you’re considering licensing an invention, we can also produce a pitch presentation to help you sell your concept to potential buyers or investors.