BANG GIVES PRODUCT DEVELOPMENT TIPS FOR TOY INVENTORS
Toy News, the toy industry's essential trade website, recently approached Bang to comment on what makes a great toy and what things need to be thought about when developing one.
Bang's Founding Director and ex-Hasbro senior designer Stefan Knox commented: "Fun, fun, and in case of any confusion, fun. We see a lot of contrived concepts from outside inventors who have been confused by marketing messages.
The first ingredient has to be fun, the second is rewarding play, the third is long lasting play. The design should quickly and easily communicate what it does, that it is fun and that you will want to do it again and again. If you explain how the toy should be played you have lost".
For the full article see Toy News.