22.12.2010

BBC AND THE SECRET LIFE OF A TOY INVENTOR

Stefan Knox, the founding director of the well-known product design, development and commercialisation agency, was invited to be filmed by the BBC and to present a short film on the 'secret life of the toy inventor'.

Stefan walked the audience through the process from concept generation, through development, prototyping and sale to a reknowned toy developer.

The film was informative, educational and fun and proved a real success to the extent that Stefan was later invited onto BBC radio to discuss the subject on air.