MODEL KITS
NEW PRODUCT DESIGN AND BRAND DEVELOPMENT

THE BRIEF

Interplay, a leading toy and gift developer and long-standing client of Bang, asked us to develop and add some product design flair to their Technokit range of model products.  We were to work with them on the product design, development and styling of the form and graphical execution of the buggy, trike, rocket racer and land yacht.

PRODUCT: Technokits wooden toy model kits
CLIENT: Interplay Limited

THE CHALLENGE

Recognising that whilst the brand offered great play value to children, the finished products needed to have more "attitude and detail" in their design in order to truly engage and delight a boy.

THE BANG

To create an appealing product and control costs, by balancing the design and use of the wooden element with the application of high tech graphics. The various designs needed to stand out on the shelf and page and encourage purchase in a tough market, through strong product design, positioning and display specifically focused on young boys.

THE RESULT

A really strong product range, brand and product category that is going strong five years after launch and still delivering a really positive customer and user experience.