OUTDOOR ACCESSORIES:
BRANDING AND PRODUCT COMMERCIALISATION

THE BRIEF

To design a new ‘halo’ product to establish and lift customer perception of Silverpoint, the brand name of an outdoor importing and distribution business.

PRODUCT: Silverpoint Extreme Pro LED Torches
CLIENT: Progress Importers

THE CHALLENGE

A wide variety of different products at different price points all of which were at lower price end of the competitive set. No coherent message or brand identity leading to limited end-user brand recognition combined with insufficient funds or time for developing the new product.

THE BANG

Diverting the available funds to brand rather than product development and creating a new personal identity, lifting and segmenting the product by price points.

THE RESULT

Created a new and individual brand look and feel supported by brochures, a brand ‘bible’, new packaging, a show stand and product specification enabling the business to successfully raise their retail prices by 20% whilst maintaining positive customer feedback.