Design, brand, package and manufacture the next product (a classic Mini Cooper S) in a range of executive, wireless computer mice.
PRODUCT: Motormouse wireless mouse
CLIENT: David Bailey Developments
Making the product work efficiently as a mouse, be comfortable to hold and to look good enough to support the brand and achieve a licence, all within tight budget and time constraints.
Managing to improve on the electronic operation of the product whilst lifting the realism and accuracy of the product making licensing a relative formality. Creating and developing ‘Italian Job’ branding to enhance point of sale appeal.
Manufacturing and delivering an accurate model that looked great and worked well for the required price and well within a year of order placement.