SPORTS PRODUCT:
NEW COMPANY BRANDING AND MARKETING

THE BRIEF

Our client came to us with Mini Indoor Sports, the original Arnold Palmer game from America. They had distribution rights for the UK and Europe, but wanted to design more product. We said they had to establish themselves as company and brand first.

Product: MiniMaster Golf

Client: The MiniMaster Sports Company

THE CHALLENGE

We had to think about how to take an old, traditional game and make it stand out in today’s market. We wanted to give it a fresh look, yet still maintain its heritage.

THE BANG

Our client had a lot of other product ideas, not limited to golf. So after long naming process, he came up with MiniMaster Sports Company. Then each product added to this, would fall under the MiniMaster range. 

THE RESULT

We branded the company with its name, logo, identity, packaging and website. The client is very happy and have started selling product into trade all over the world, as well as winning their first award at London Toy Fair 2014.