INTERACTIVE MEMORY GAME:
NEW PRODUCT DEVELOPMENT AND PROTOTYPING

THE BRIEF

To develop, design and prototype memory board game concept to a point where it became suitable for pitching to a potential investor or licensee.

PRODUCT: Memoreyes
CLIENT: Opus Innovations

THE CHALLENGE

The concept was not unique and therefore not sellable as presented.

THE BANG

Believing the existing name could be used as the platform for a brand of memory games rather than just a single product. Then creating bespoke characters to enhance both the gameplay and branding and then developing it further to include a base unit/console that can be connected to the internet.

THE RESULT

Interest from toy companies/licensees who are interested in the brand concept and its application to digital media. We are now in the process of presenting to, and negotiating with, these companies on behalf of the client.