DRINKING ACCESSORY:
PRODUCT INVENTION, DESIGN AND ENGINEERING

THE BRIEF

To create and develop a novel and high quality single piece, two chamber ‘shot’ or ‘bomb’ cup. This is to hold and separate two drinks that mix together as they are drunk and must represent the first product for an innovative and contemporary brand associated with socialising and entertaining.

PRODUCT: Ent-Ice Bomber
CLIENT: Ent-Ice Innovations

 

THE CHALLENGE

Similar, low quality, disposable products exist requiring that the design, look, feel and function not only deliver a great user-experience but also provide clear product differentiation.

THE BANG

Creating a concept that not only addresses the brief and price point but also manages to convey the theme and message of the new Ent-ice Innovations brand. It also creates a design and brand platform on which to build.

THE RESULT

A unique, registered design and brand platform that was completed within budget, manufactured in the UK and went from commencement to launch within eight months.