COMPUTER SECURITY DEVICE:
NEW PRODUCT DEVELOPMENT AND MANUFACTURE

THE BRIEF

To design a small, portable, stylish and secure laptop locking system without infringing any of the 24 patents owned by the major competitor.

PRODUCT: Cube Byte laptop security cable
CLIENT: Autosafe International

THE CHALLENGE

There is a huge variation in laptop security slots. The market leader had secured patents for the majority of possible solutions and the product needed its own, unique benefits.

THE BANG

We developed and patented a solution that would secure all laptops on the market at the time. Two hardened metal tongues extend inside the laptop, holding and locking fast. The ABS plastic shell can be customised, making it an ideal corporate giveaway.

THE RESULT

The first order was for 140 thousand pieces and to date over 1.2 million have been produced. Our client has become recognised as an innovative IT security solution provider.