BABY CLEANING ACCESSORY:
DESIGN AND BRAND EXTENSION

THE BRIEF

Find, create and design a new, multifunctional, child based, cleanliness product to go with an existing, character branded child’s bogey tweezers product.

PRODUCT: Cleebo Wet Wipe Holder
CLIENT: Opus Innovations

THE CHALLENGE

Many competitive products are available for free. Also, a certain look and price was required and the overall size was pre-defined.

THE BANG

Optimising the size and keeping to budget whilst adding two unique play features.

THE RESULT

Three finished prototypes facilitating successful presentations to Mothercare and Boots and an appearance on Dragons' Den.