CHILDREN’S PASSTIME
NEW PRODUCT INVENTION AND PROTOTYPING

THE BRIEF

To design and develop a product for the Charlie and Lola children’s brand, that could get to market quickly involving as little tooling as possible.

PRODUCT: Charlie and Lola Jungle Card Playset
CLIENT: Golden Bear

THE CHALLENGE

Using card as it not only represented the brand well but could be developed and manufactured quickly and cost-effectively. Making the characters and accessories 3D ensured that they would stand out in a catalogue.

THE BANG

Creating the majority of the artwork and in the theme of the brand. As flat characters, taking them into 3D required considerable work but getting it right should enable prompt licensor approval.

THE RESULT

A novel and fun range of licensed 3D Charlie and Lola products designed and developed to the brief, to budget with minimal tooling and within required timescales.