AIR PUPPY:
TAKING THE LEAD
WITH SOFT TOYS

THE BRIEF

Air Puppy is a new range of adorable plush characters. We were asked to design a counter display unit that the trade will use to display the whole range of product.

Client: Air Puppy.

THE CHALLENGE

These lovely characters have long dangly feet and need some support to sit up right. The unit really needs to set a new theme, come flat and help the retailer sell product. We needed to design and make a small batch of production to be delivered to the client’s warehouse within a few months.

THE BANG

We designed 8 different concepts and the client settled on the ski chalet design. Initially it had a balcony but cost and size had to be reduced so we made sure we did not loose the magic of the chalet by including the balcony in the graphics. 

THE RESULT

Using UK production we delivered a great quality product on time and within budget. “Many thanks for all of your help, working with you and Kirstin (Bang) was a pleasure." Stephen Gould, AirPuppy.